About Us
A neighborhood store in Inwood Forest built on community, value, and a genuine love for what we do.
Our Story
Valu Discount Liquor #1 was born from a simple idea: everyone deserves access to a great selection of wine, spirits, and beer — without paying a premium for it.
We opened our doors as a small neighborhood shop, and that's exactly what we've stayed. No corporate ownership, no gimmicks — just a passionate team that loves what they do and takes pride in serving the community.
Over the years, we've grown our selection, deepened our relationships with local customers, and earned a reputation as the place to go when you want honest advice and unbeatable prices. We're proud of that, and we don't take it for granted.
Our Journey
June 2, 1989
Opened our doors to the neighborhood
Year 2
Expanded our wine and craft beer selection
Year 5
Became the community's go-to liquor store
Today
Still serving you with the same pride and passion
What We Stand For
Community First
We're not a chain — we're your neighbors. Everything we do is with our community in mind, from the prices we set to the products we stock.
Quality You Can Trust
We hand-pick our selection to make sure you're always getting great value. If we wouldn't buy it ourselves, we don't put it on the shelf.
Friendly Service
Our team knows their stuff. Whether you need a wine pairing recommendation or just want to grab a six-pack, we're always happy to help.
Unbeatable Prices
Discount prices aren't a gimmick — they're our promise. We work hard to keep costs low so you can stock up without breaking the bank.
Meet the Team
The people behind the store — dedicated to making every visit a great one.
Late Joseph Francis
Founder & Owner
A lifelong member of this community, our founder opened Valu Discount Liquor #1 with one goal: bring great selection and honest prices to the neighborhood.
The Manager
Store Manager
With years of experience in the industry, our manager keeps everything running smoothly and makes sure every customer leaves happy.
The Team
Our Staff
Friendly, knowledgeable, and always ready to help. Our staff are the heart of the store — they're what keep customers coming back.
Come Say Hello
We'd love to see you in the store. Stop by, browse the selection, and let us help you find exactly what you're looking for.